Privacy Policy
Date: May 15, 2026
1. Information on the collection of personal data
1.1 Personal data
In the following, we inform you about the processing of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior. In this way, we would like to inform you about our processing procedures and at the same time comply with our legal obligations.
1.2 Data controller
The data controller is Sexy & Joy, Room 1001, Building 3, Xunmei Technology Plaza, No. 8 Keyuan Road, Science Park Community, Yuehai Subdistrict, Nanshan District, Shenzhen, China, Email: customerservice@sexyandjoy.net.
2. Processing of personal data when visiting our website
When using the website for information purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us:
(A) IP address
(B) Date and time of the request
(C) Content of the request (page visited)
(D) Amount of data transmitted in each case
(E) Browser
3. Further functions and offers of our website
3.1 Overview over various offers
In addition to purely informational use of our website, we offer various services that you can use if you are interested (e.g. registering an account, purchasing goods) and we use other functions to facilitate sales (e.g. payment method selection) and to analyze or market our offers, which are presented in more detail in Section 4 and 5 below. Accordingly, you usually have to provide further personal data and/or we process such further data that we use to perform the respective services. The aforementioned data processing principles apply to all data processing purposes described here. Collection of personal data is not the main or sole purpose of our website.
3.2 Use of external service providers
In some cases, we use external service providers to process your data (e.g. payment service providers, shipping companies, for more on these see Sections 5 and 6 below). These service providers are carefully selected by us, are bound by our instructions and are regularly monitored.
3.3 Further third party involvement
Furthermore, we may pass on your personal data to third parties not already mentioned in this privacy policy if we offer participation in promotions, competitions, conclusion of contracts or similar services together with partners. Depending on the service, your data may also be collected by the partners on their own responsibility. You will receive more detailed information when you provide your data or in the description of the respective offers.
3.4 Third parties outside of the EEA
If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer. Please note that our company and many of our service providers are located outside the EEA; by using our services you explicitly consent to the transfer of your data to these countries for the purposes described.
4. Processing of personal data when you contact us or register an account with us
When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. When you register a customer account with us, we only collect the information that you voluntarily share with us. This data may include, for example:
(A) Your first and last names, as the case may be also your title or user name
(B) Login data: your email address and a password you choose yourself
(C) Your contact details, e.g. your name, postal addresses, telephone numbers, fax numbers, email addresses
(D) Any further information on your person and your interests that you might share with us
5. Processing of personal data when you make a purchase with us
5.1 Shopping information
If you order something from our online shop, we collect your shopping data. Depending on the type of purchase and processing status, shopping data may include the following information:
(A) Purchased item details (name, price, model, etc.)
(B) Order number
(C) Delivery and billing addresses
(D) Delivery and payment status, e.g. “completed” or “dispatched”
(E) Messages and communication relating to purchases (e.g. complaints and messages to customer service)
(F) Return status, e.g. “ongoing”
(G) Information regarding service providers involved (e.g. shipment numbers of parcel services)
5.2 Payment details
We offer you various payment methods – in particular credit card, PayPal. We collect the payment details shared by you in order to execute the payment. We receive further payment details from external payment service providers and credit agencies which we work with in executing payments and carrying out credit checks. We only forward information to our payment service providers which is necessary for processing payment.
Payment details include:
(A) Billing addresses
(B) Preferred payment method
(C) Credit card details
(D) PayPal account information (if you choose PayPal)
The payment details also include other information directly connected to payment processing and credit checking. This applies, for example, to information which external payment service providers use for identification such as your PayPal ID if you are paying with PayPal.
5.3 Transfer of data on outstanding debts to collection service providers
[This section is intentionally left blank – we do not currently engage collection service providers. If this changes, we will update this policy accordingly.]
6. Cookie
6.1 General information about cookies
We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Services. Cookies or tags are bits of code that allow our technology partners to collect information that usually does not directly identify you. If required by law, we will request your consent before using cookies or other tracking technologies. Information within this section describes our use of cookies and your ability to control the use of cookies for advertising-related purposes. As described below, we will not use cookies or similar tracking technologies that process your personal data, unless they are Strictly Necessary Cookies, or you opt-in, i.e. consent, by using the cookie banner or consent manager found on our Site. You may withdraw your consent or update your preferences at any time by clicking the “Manage Cookies” link within the website footer.
6.2 Cookies.
Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information.
Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our Services; and to remember your preferences for your convenience.
We use the following types of cookies on our Services:
Strictly Necessary Cookies. These cookies are essential because they enable you to use our Services. For example, strictly necessary cookies allow you to access secure areas on our Services. Without these cookies, some services cannot be provided. These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Services to work and they cannot be disabled.
Functional Cookies. We use functional cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Services. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Services.
Performance or Analytic Cookies. These cookies collect passive information about how you use our Services, including webpages you visit and links you click. We use the information collected by such cookies to improve and optimize our Services. We do not use these cookies to target you with online marketing. You can disable these cookies as set forth below.
Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant advertising on other sites. You may disable the use of these cookies as set forth below.
6.3 Your Choices
You can manage browser cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.
6.4 Web Pixels
To see how successfully our marketing campaigns or other goals of the Services are performing we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms). We also use web pixels to analyze usage patterns on our Services. The use of a pixel allows us to record that a particular device, browser, or application has visited a particular webpage.
6.5 Analytics
We may use third-party service providers to monitor and analyze the use of our Services. Presently, we use Google Analytics. Google Analytics is a web analytics service that tracks and reports Site traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout.
6.6 Behavioral Remarketing
We also use remarketing services to advertise on third-party websites to you after you visited our Services. For this purpose, visitors are grouped by certain actions on our Services, e.g., by duration of a visit. This enables us to understand your preferences and to show you personalized advertising even if you are currently surfing on another website that also participates in the advertising network.
We may use the following tools and services for these purposes (if applicable):
Google Ads remarketing service is provided by Google. You can opt-out of this by visiting the Google Ads Settings page: https://www.google.com/settings/ads. If Google Ads is structured to collect personal data, the data controller will be Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; its parent company is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Bing Ads is a service operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; its parent company is Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052, USA. Please read Microsoft’s privacy statement at https://privacy.microsoft.com/en-US/. When you access our Site via advertisements on Bing Ads, a cookie is set on your computer. In addition, a Universal Event Tracking tag is integrated on our Site. If Bing Ads is structured to collect personal data, the cookie banner on our Services will provide you the opportunity to consent.
Facebook Ads. Using Facebook Business Tools, we may display interest-based ads to you when using Facebook. To modify your preferences or turn off personalization for ads served by Facebook, you can visit Facebook's Ad Preferences. We do not share any of your personal information with Facebook. We may also show ads to audiences that share similar characteristics as you. This involves uploading an irreversibly encrypted list of email addresses which Facebook matches against its users, then deletes.
6.7 Other Tracking Technologies
We may also use Tracking Technologies to collect "clickstream" data, such as the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes.
6.8 Do Not Track
Some Internet browsers include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT" signals have not been adopted, our Site does not currently process or respond to “DNT” signals.
6.9 Location Information
You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third-parties by disabling location services within the device settings or denying permission in your browser.
7. Transfer of data to third parties
7.1 Transfer only where allowed by law
We only forward your data in compliance with applicable data protection laws. We work particularly closely with certain service providers, for example in customer service, technical service providers (e.g. running computer centers), and logistics companies (e.g. DHL, FedEx, or other carriers). These service providers may generally only process your data on our behalf under special conditions. If you shop with us, we forward particular shopping data (e.g. name, delivery address) to the logistics partner so that the goods can be delivered.
7.2 Technical service providers
We work with technical service providers to provide our services. These include our e-commerce platform SHOPLINE. If they process your data outside your country, we ensure appropriate safeguards are in place.
7.3 Payment service providers and credit agencies
We offer different payment options, such as credit card and PayPal. Payment data may be transferred to these providers. You can find details about their processing in their respective privacy policies:
- PayPal: https://www.paypal.com/webapps/mpp/ua/privacy-full
- Credit card payments: processed via our payment gateway (e.g. Stripe); please refer to Stripe’s privacy policy at https://stripe.com/privacy
We do not currently use external credit agencies for credit checks.
7.4 Logistics companies
We work with external logistics companies to deliver orders. These logistics companies receive your name, delivery address, and, if applicable, your email address for delivery notifications. The specific carrier will be communicated during the order process.
7.5 Authorities and other third parties
If required by official or court order or for prosecution purposes, we may forward your data to authorities or other third parties.
7.6 Group companies
[This section has been deleted as we do not currently operate within a group structure.]
8. Retention and erasure of data
We will store your personal data as long as is necessary for the purposes named in this Privacy Policy, especially for the fulfilment of our contractual and legal obligations. If you close your customer account, we will delete all the data we have stored regarding you, unless legal retention obligations require us to keep it (e.g. for tax audits for up to ten years). In such cases, the data will be blocked and only accessible to a limited number of employees for those specific purposes. After the retention periods expire, the data will be deleted.
9. How is my personal data protected?
We use technical and organizational measures to secure our systems. With regard to your order and your customer login, we transmit your personal data securely using SSL encryption.
10. Your rights
10.1 Your rights against us as data controller
You have the following rights regarding your personal data:
(A) Right to information,
(B) Right of rectification or erasure,
(C) Right to restriction of processing,
(D) Right to object to processing,
(E) Right to data portability,
(F) Right to withdraw consent (if processing is based on consent).
10.2 Information requests
To ensure that your data is not disclosed to third parties in the course of requests for information, please attach sufficient proof of identity to your request.
10.3 Withdrawal of consent
You may revoke any consent you have given at any time. Such revocation does not affect the lawfulness of processing prior to withdrawal.
10.4 Objection in case of processing on the basis of balancing of interests
If we base processing on legitimate interests, you may object. We will then review the situation and either cease processing or demonstrate compelling legitimate grounds. You can object to processing for direct marketing purposes at any time.
You also have the right to lodge a complaint with a data protection supervisory authority. The competent authority depends on your place of residence.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We encourage you to review it periodically. The date at the top indicates the latest revision.
12. Data Protection Officer
You can reach our data protection officer at customerservice@sexyandjoy.net or our postal address: Sexy & Joy, Room 1001, Building 3, Xunmei Technology Plaza, No. 8 Keyuan Road, Science Park Community, Yuehai Subdistrict, Nanshan District, Shenzhen, China, with the subject line “Attn: Data Protection Officer”.
13. Company Information
Legal Entity Name: Sexy & Joy
Trading Name: Sexy & Joy
Company/Registration Number: [Please insert your actual business registration number]
Registered Business Address: Room 1001, Building 3, Xunmei Technology Plaza, No. 8 Keyuan Road, Science Park Community, Yuehai Subdistrict, Nanshan District, Shenzhen, China
Email Address: customerservice@sexyandjoy.net
Phone Number: +8619902965951
Country(s) of Operation: Global
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